The new Toyota Prius in India in early 2010 after the Delhi Auto Expo in Jan 2010. Toyota is not targeting large volumes for the Prius but instead wants to use its world-renowned hybrid as ashowcase for its hybrid technology.The price for the Prius is not yet decided but it’s likely to cost a whopping Rs. 30 lakh. The Prius which costs around 3.2 million yen (approximately in Japan) will cost nearly double that inIndia because of the high import duty of 105% the the Prius, which is completely-built-up (CBU) unit will attract. Toyota is hoping that the government will give special concessions to eco-friendly vehicles so that it can price the Prius cheaper.
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